How an oddly shaped Dorito led to a $ 20,000 payout


Recently, a 13-year-old Australian teen named Rylee Stuart opened her bag of Doritos to find puffed crisps tucked away among the flat crisps most are used to eating (via 9News). As a teenager, Stuart naturally posted a TikTok video of the abnormally shaped chip. As she told the News Network, “I was about to eat it, and thought I’d better save it for later.”

According to 9News, the teenager’s TikTok video quickly went viral (racking up 2 million+ views), with subscribers encouraging her to monetize her unusual find by putting it up for sale on eBay (as so many have done in recent years). years for huge gains). Stuart did – and saw bidders bid up to $ 100,000 for the Cheesy Eccentric.

“I saw $ 10,000 and screamed,” she told the network.

But the story does not end there. As Stuart’s bloated Dorito took the internet by storm, the eBay listing was eventually taken down. But the folks at Doritos headquarters – under parent company PepsiCo – took note of the fuss and reached out to Stuart to offer him $ 20,000 for his unusual find.

“We were so impressed with Rylee’s boldness and entrepreneurial spirit, so we wanted to make sure the Stuart family was recognized for their creativity and love for Doritos,” said Vandita Pandey, Marketing Director of PepsiCo, at 9News.

We can’t understand why a puffed up tortilla chips would generate so much interest – and wealth. But thanks to Stuart, you can bet we’ll be scrutinizing our snacks from now on.


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