Ludwig Ahgren made a video this week, in which he discussed monetizing YouTube shorts. In this video, he reveals how a YouTube short with 12 million views made him money, and the number was shockingly low.
For the video in question, which involved JSchlatt, Ludwig revealed that he only received $85.02. That’s right, a YouTube short with 12 million views, even for a huge content creator like Ludwig, who is signed to YouTube exclusively, gets less than $100 in payment.
“TikTok or YouTuber payouts are kind of like a buddy move. They’re kind of like, hey, you got a lot of views, here’s some money,” Ludwig explained. “Take a guess: $100, $1,000, #10,000 USD for 12 million views? …I mean, that’s 12 million minutes of people’s lives! The real answer? $85.02. »
In the video, Ludwig explained that one of the reasons shorts pay so little is that they don’t feature mid-roll ads like longer videos do. Although there is sometimes a sponsored post when you browse YouTube shorts, it is technically not an advertisement on a YouTuber’s video, so only YouTube makes money directly from this advertisement. The creators driving the content don’t see a share of the money made from these ads.
Ludwig’s revelation follows an earlier MoistCritical video posted two weeks ago, in which he explained how little he earned on his own YouTube channel Shorts. Critical revealed that he only made around $20 in revenue on a video with 6 million views, which stands in stark contrast to the thousands of dollars he would earn if it was a longer video. .
YouTube Shorts’ low earnings stand in stark contrast to longer video payouts
YouTuber’s take on Shorts’ low earnings comes on the heels of news that the Shorts feature has now amassed 5 trillion views over the past two years.
The Shorts product is designed to compete with TikTok, using a similar algorithm-driven short vertical video format to select content to show an individual user. While YouTube has claimed they were paying thousands of dollars a month for top shorts content, the story told by great YouTubers like Ludwig and Critical tells a very different reality for the value that most creators fetch even on highly watched shorts.